1. Introduction

Utah Valley Tennis Club (“we,” “us,” or “the Club”) values your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you:

• Visit our website
• Use our mobile app (if applicable)
• Register for membership, lessons, or court bookings
• Participate in programs, events, or services

By using our services, you agree to the practices described in this policy.

2. Information We Collect

Information You Provide Directly

• Full name, address, email address, and phone number (including mobile number for SMS communications)
• Payment and billing information (processed securely via third-party payment processors)
• Membership details, lesson schedules, and court booking preferences
• Emergency contact information
• Medical or allergy information (only if voluntarily provided for safety)
• Photos or videos (only with your explicit consent for marketing or publicity)

Information Collected Automatically

• Website & App Analytics: IP address, browser type, device information, pages visited, time spent
• Cookies and Tracking Technologies: Used for site performance, functionality, and targeted advertising
• Usage Data: App interactions, feature usage, and navigation patterns

Photos and Videos

The Club may take photos and videos of members, guests, and participants during activities. These may be used for promotional, marketing, and educational purposes (e.g., website, social media, brochures).

By participating, you grant the Club a non-exclusive, royalty-free, perpetual license to use your likeness. To opt out, notify us in writing at uvtennisclub@gmail.com.

3. How We Use Your Information

We use your personal information to:

• Manage memberships, lessons, court reservations, and event registrations
• Process payments and send billing communications
• Deliver service updates, schedules, and important notices
• Send transactional and service-related text messages (booking confirmations, lesson reminders, cancellations, weather alerts, etc.)
• Send promotional text messages (only with your consent)
• Improve our website, app, facilities, and programs
• Send promotional offers and newsletters (with your consent)
• Share photos or videos in marketing materials (only with consent)
• Comply with legal and regulatory obligations

4. SMS / Text Messaging

If you provide a mobile phone number, we may send you text messages related to your membership, court reservations, lessons, events, cancellations, weather alerts, and other important club notices.

With your prior consent, we may also send promotional or marketing texts (e.g., specials, new programs, or event invitations).

• Message frequency varies.
• Message and data rates may apply.
• You can opt out at any time by replying STOP to any message. Reply HELP for assistance.
• Consent to receive texts is not a condition of membership or any purchase.
• We do not sell or share your mobile number with third parties for their own marketing.

To opt out of SMS or update your number, email uvtennisclub@gmail.com or reply STOP.

5. How We Share Your Information

We do not sell or rent your personal information. We may share it only with:

6. Cookies & Analytics

We use cookies and tools like Google Analytics to:

• Improve site performance
• Remember your preferences
• Measure traffic and engagement

You can control cookies via your browser settings. Note: Disabling cookies may limit some website features.

7. Data Security

We use industry-standard safeguards to protect your information, including encryption, access controls, and secure servers. However, no online system is 100% secure. You use our services at your own risk.

8. Your Privacy Rights

You have the right to:

• Access a copy of your personal data
• Correct inaccurate information
• Delete your data (subject to legal retention requirements)
• Opt out of marketing emails (via unsubscribe link or request)
• Opt out of SMS/text messages at any time by replying STOP or emailing us
• Withdraw consent for photos/videos or non-essential data use

To exercise your rights, email us at uvtennisclub@gmail.com.

9. Children’s Privacy

Our services are not intended for children under 13 without parental consent. We do not knowingly collect personal data from minors under 13 without verifiable parental approval.

10. Data Retention

We retain your information only as long as necessary to:

• Provide services
• Fulfill legal, accounting, or reporting obligations
• Maintain safety and business records

Once no longer needed, data is securely deleted or anonymized.

11. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on our website with a new Effective Date. Continued use of our services after changes constitutes acceptance.

12. Contact Us

For questions, concerns, or privacy requests:

Utah Valley Tennis Club 2065 W 900 N Lehi, UT 84043 Email: uvtennisclub@gmail.com Phone: 385-482-3765

Last Updated: 8/18/2026

© 2026 Utah Valley Tennis Club. All rights reserved.